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Research papers

The effects of publicity against heroin abuse

This paper describes a programme of research used to develop a campaign against heroin abuse in the UK and to evaluate its effects among young people and parents. The effects of the campaign in interaction with surrounding publicity and resultant...

Catalogue: ESOMAR Congress 1987
Authors: Fenella Tayler, Tony Twyman
September 1, 1987
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Citation

Tayler and Twyman (1987a, September 01). The effects of publicity against heroin abuse . ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/the-effects-of-publicity-against-heroin-abuse-